It single-handedly created a market of coffee drinkers in a national of tea lovers, who looked to Starbucks as an aspirational brand. The country quickly became the coffee chain's second-largest market after the United States. Recently, in a bid to revitalize its China operation, the company announced what it called a strategic “new retail” partnership with the Chinese tech giant Alibaba. （Starbucks Teams Up with Alibaba on Coffee Delivery, as It Tries to Keep Its Throne in China, by the New York Times）
Comment
Thanks to its famous brand, Starbuck has become the second-largest coffee seller in China. The innovative cooperation between Alibaba and Starbuck can not only cater to Chinese market, but also consolidate both market shares in China.
（Editor Li Xingyi）
（All contents of this newspaper may not be reproduced or used without express permission）