The biggest trend in Chinese social media is dying, and another has already taken its place

文章来源: CHINA INTELLECTUAL PROPERTY NEWS
发布时间: 2018/9/26 12:54:00

  “I used to spend one or two hours every day watching people live streaming,” said Xiao Zeng, a project manager for an asset management company based in Jinan, China. “But now, I rarely watch them anymore.” The reason for his changing viewing habits: Short videos are taking China by storm. “On a weekday, I would often spend two to three hours watching those 15-second short videos. Over the weekend, I can watch up to five hours a day,” Zeng told CNBC. Since last year, short videos have become one of the fastest-growing trends in China. Packed with music and special effects, they are usually fun and quirky for both their makers and viewers. (The biggest trend in Chinese social media is dying, and another has already taken its place, by CNBC)


  Comment


  With the continuous expansion of short video industry, the problem of its intellectual property has become more and more prominent. The originators cannot work alone, but must work together to create a good short video copyright protection environment.



(Editor Li Xingyi)


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