The country's manufacturers, retailers, and brand managers are increasingly sophisticated, from merchandising to product design to quality control. They know they cannot go head-to-head with, say, Louis Vuitton, but home-grown heroes such as Xiaomi and Huawei will gladly go up against the likes of Apple and Samsung. The mass market is increasingly dominated by local brands. (Is Chinese E-Commerce Moving Down Market? by Forbes)
Comment
Thanks to the huge local market, Chinese brands have risen rapidly. Xiaomi, Huawei and other Chinese independent brands, relying on independent innovation and excellent product quality, have stepped onto the international stage and shine brilliantly.
(Editor Li Xingyi)
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