The NBA has grown to become China's most popular sports league. It's formed partnerships with some of the country's biggest tech companies and opened NBA stores and new experience concept stores inside malls. According to the league, more than 300 million people in China play basketball. Meanwhile, the NBA is the most followed sports league on social media with more than 150 million followers. (The NBA is China's most popular sports league, by CNBC)
Comment
The NBA is well known. In China, many powerful companies, such as Tencent and Sina, are rushing to cooperate with the NBA. Thanks to China's increasingly strong IPR protection environment, the NBA's business in the country continues to expand.
(Editor Shao Jingjing)
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