This coffee company thinks it can beat Starbucks in China, CNN

文章来源: CHINA INTELLECTUAL PROPERTY NEWS
发布时间: 2019/1/9 10:04:00

  China's IP in foreign eyes


  After barely a year in business, Luckin Coffee is challenging Starbucks in one of the US coffee giant's top markets. About 2,000 Luckin outlets have sprung up across China over the last year. Luckin plans to have 4,500 outlets by the end of 2019, which would take it ahead of Starbucks to become China's biggest coffee chain. It's luring customers with cheap prices and savvy use of technology, which is forcing Starbucks to up its game.(This coffee company thinks it can beat Starbucks in China, CNN)


  Comment:


  As a startup company, Luckin Coffee is able to find a suitable market position in fierce market competition, compete in an orderly manner, and improve product quality and service experience with innovative business models, creating real value for Chinese consumers.

 

 

 (Editor Shao Jingjing)


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