Lotus, the British sports car brand, will begin manufacturing in China within three years, according to its Chinese owner Geely, making it the first prestige brand to produce in the world's largest car market. Geely is recruiting 20 engineers to join its billion-renminbi "Lotus Project" factory scheduled to be completed by 2021 in the central Chinese city of Wuhan, according to the Chinese company's online recruitment page.(Lotus to start production in China under new owner Geely, by Financial Times)
Comment
Geely's goal of making Lotus the first luxury sports car brand in China will expand its influence in global manufacturing industry, thus realizing the promotion of Geely's overall brand-building.
(Editor Shao Jingjing)
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