All except three of the top 20 in the BrandZ ranking are from the US, and the continent's brand hegemony over Europe is not threatened. But China's transition into the world's biggest market for online retailing and service is shaking it. Alibaba and Tencent are top 10 brands, and others such as Xiaomi and Meituan have entered the top 100. Chinese companies have shown they can create new services, rather than just adapting US innovation, and they are starting to become global brands, with 15 Chinese brands in the top 100.(China and new tech generation shake old notions of good branding, Financial Times)
Comment:
Rapid innovation in consumer technology and the internet has shaken up the brand rankings over the past two decades and created such powerful entities of Chinese brands.
(Editor Shao Jingjing)
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