Jingdezhen porcelain is a marvelous artwork dexterously crafted out of clay. Its scope of geographical indication protection is all areas within the jurisdiction of Zhushan District, Changjiang District, Leping City and Fuliang County of Jingdezhen City, Jiangxi Province.
The most famous types of Jingdezhen porcelain are traditional porcelain such as the blue and white porcelain, linglong porcelain, famille rose porcelain, color-glazed porcelain and xincaici, named "new-colored porcelain", has become popular again. Jingdezhen has been known as "capital of porcelain", where the porcelains are "as white as jade, as bright as a mirror, as thin as paper, with a sound as clear as that of a bell" and exported to foreign countries. These exported masterpieces, which fused craftsmanship with the art of calligraphy, painting, sculpture, and poetry, successfully introduced Chinese culture to the world.
Jingdezhen was established upon and famed for the production of porcelain. The enhanced visibility brought by the well-known geographical indication protection product has played an important role in optimizing the brand effect, increasing market competitiveness and product added value, promoting the healthy development of Jingdezhen porcelain industry.（Courtesy of Intellectual Property Protection Department of CNIPA）
(Editor Zhang Mingxin)
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