The 2019 box office was then almost single-handedly rescued by the August arrival of an unlikely mega blockbuster: Chinese 3D animation NeZha. Helmed by self-taught first-time feature director Yang Yu, aka Jiaozi, the film went on to earn an astonishing RMB 4.97 billion （$710 million）。 Noting the similar success of local sci-fi The Wandering Earth, which brought in RMB 4.66 billion （$665 million） over Chinese New Year in February, Maoyan's report emphasized how top-heavy and winner-take-all the Beijing film industry remains, with just these two titles alone representing nearly one-sixth of China's annual box office total to date. （The Hollywood Reporter）
Comment:
Viewers are more willing to pay for movies with high-quality contents at a time the market is inundated with mediocre products. Premium copyrighted contents originated from the likes of NeZha and The Wandering Earth hold the key to constant growth of China's box office.
(Editor Zhang Mingxin)
(All contents of this newspaper may not be reproduced or used without express permission)