Chinese cosmetics brands are gradually entering the Japanese market. According to Japan's trade statistics, the import volume of cosmetics from China in 2019 is 30 billion yen, an increase of 60% compared with five years ago. （Chinese cosmetics begin to show the sense of existence in Japan, by Nikkei）
Comment:
Chinese cosmetics companies' "venturing out" story and winning a place in the Japanese market reflected the transformation of Chinese products to Chinese brands.?Before going global, Chinese enterprises need to strengthen IP portfolio overseas to prevent infringement disputes from happening.
（Editor Jiang Shuo）
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