China's Olympic Committee (COC) said it will protect its athletes from the unlawful registration of their names as trademarks. Chinese gold medallists from the Tokyo Games, including shooter Yang Qian, table tennis player Chen Meng and diver Quan Hongchan, saw their names illegally registered as trademarks in the alcohol, sportswear and tutoring industries. "The legitimate rights and interests of athletes must be respected," the committee said in a statement. (China's Olympic body says illegal use of athletes' names as trademarks must stop, Reuters)
Comment：
In recent years, malicious trademark registrations including free riding on famous-known brands and hotspotshave been nothing new in China, resulting in adverse social effects. Maintaining the high-pressure posture to severely crack down on malicious trademark squatting helps to protect the party's legitimate rights and interests and foster a good business environment.
（Editor Wang Xumeng）
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