For the winter sports industry, China is the land of promise. The number inspires the imagination: 300 million - that's how many Chinese people the People's Republic wants to transform into active winter sports enthusiasts. The Olympic Winter Games in Beijing are also a colossal impetus for this endeavor. Take skiing, for example: Nobody wants to miss the chance of good business, from cable car manufacturers to large associations and ski manufacturers. (How the old ski world is trying to gain a foothold in China, by Neue Zürcher Zeitung)
Comment:
With the Beijing 2022 Winter Olympics and Paralympics coming and the upsurge of ice and snow sports in China, Chinese ice-snow companies should seize the opportunity, implement brand strategy and improve the brand visibility and influence.
（Editor Tian Yihui）
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