Social media plays such an important role for Chinese consumer businesses that for a crop of new bookstores, visual appeal tends to be a priority. In addition to visually appealing interiors, many bookstores in China sell coffee, stationery and gifts. Nostalgia for the China of past decades is a popular theme. However, bookstores were never an easy business in the digital age, and the financial troubles of high-profile bookstore chain Yanjiyou this fall has generated online discussion on the future of photogenic bookstores. (China's bookstores are booming, CNBC)
Comment:
Bookstores should not only keep the development path of being good-looking, but also "small and fine", specialized and characteristic. With the change of consumer demands, bookstores should also develop their own brands and become bigger and stronger.
（Editor Tian Yihui）
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