More Chinese brands make their name overseas

文章来源: 中国知识产权报/中国知识产权资讯网
发布时间: 2022/12/31 18:09:00

  Yu Tong pure electric buses shuttle locals and fans during the World Cup in Qatar. DJI drones fly over farms all around the world, helping farmers manage their corps. Galanz rakes in 30% of its export revenues from the Belt and Road countries. A host of Chinese brands are becoming brilliant business cards representing China in international markets.

 

  Investing in building plants and R&D centers overseas, using international e-commerce platforms for distribution, playing the culture card through products and services, buying oversea businesses directly are some of the means Chinese brands invoke to refine their branding structures, shape their images as international brands and explore broader space for development. China has amassed 21.84 trillion yuan from export in the first 11 months of the year, according to Chinese customs statistics.

 

  The confidence and vigor emanating from Chinese brands are the conviction of the Chinese economy in constant, stable and healthy development. Building a brand takes time. With incessant uptick of their quality, innovative activities and contents, Chinese brands will sail in the globe with flying colors.

 

 

  中国宇通生产的纯电动客车在卡塔尔世界杯举办期间服务当地人出行;大疆农业无人机穿梭在世界各地的农场,帮助农户进行田间管理;格兰仕集团约30%的出口销售额来自“一带一路”沿线国家……一个个响当当的中国品牌,成为国际市场上闪亮的“中国名片”。

 

 

  近年来,中国品牌通过在海外投资建厂和研发、借助跨境电商出海、以产品和服务进行文化出海、海外并购等形式,完善品牌体系架构,打造国际品牌形象,开拓出广阔的新天地。据中国海关统计,今年前11个月,中国出口21.84万亿元,比去年同期增长11.9%

 

  中国品牌所彰显出的自信与活力,正是中国经济持续稳定健康发展的底气所在。品牌建设需久久为功,随着质量再提升、创新再升级、内涵再深化,中国品牌将唱响全球。(苏悦)

 

  BYD: Efficient travel with low-carbon footprints

 

  比亚迪:高效出行低碳选择

 

  The 3,000,000th new energy vehicle rolled off BYD's production line recently. BYD's years of technology and market accumulation have contributed tremendously to the surge of the Chinese auto industry. Its pure electric buses are currently serving over 400 cities in 70 countries and regions, offering quality options for traveling.

 

  比亚迪前不久迎来了其第300万辆新能源汽车产品下线。多年的技术、市场积累让比亚迪推动中国品牌汽车强势崛起。目前,比亚迪纯电动大巴的足迹,遍布全球70多个国家和地区的400多座城市,为当地提供了高品质出行选择。

 

  MINISO: Innovative retail expands fast

 

  名创优品:创意零售多点开花

 

  MINISO opened another shop in France recently, making its oversea network above 2,000 shops. As a retail brand of daily goods, MINISO creates customized shopping experiences to fit local tastes through working with other brands and innovative design.

 

  近日,名创优品在法国再布局一家新门店,其海外市场门店总数已累计突破2000家,广泛的全球门店网络再次得到拓展。作为生活百货零售品牌,名创优品通过IP联名、创意设计等方式,根据不同国家的消费者喜好打造个性化的消费体验。

 

  Mixue Bingcheng: Sweet taste collects fans

 

  蜜雪冰城:甜蜜味道大获青睐

 

  Tea beverage brand Mixue Bingcheng is eyeing the Japanese and Korean markets after establishing presence in Southeast Asia. Its first Japanese shop will open soon in Tokyo, which will keep bringing the “sweet taste” from China to other parts of the world. Its budget pricing for reasonable quality products, mascot “Snow King” and recognizable theme melody make its Chinese brand optics more distinctive.

 

  茶饮品牌蜜雪冰城将目光从东南亚市场投向了日韩市场,其日本首店即将于近期在东京开业,来自中国的甜蜜味道将进一步蔓延至全球各地。蜜雪冰城在海外市场延续着物美价廉的定位,吉祥物雪王、有辨识度的主题曲让其中国品牌形象更加鲜明。

 

  SHEIN: Small order and rapid response create welcomed clothes

 

  希音:小单快反物美价廉

 

  Ladies' garment e-commerce platform SHEIN relies on instant production immediately after the arrival of needs to become a leader among global fashion sites while being characterized as “faster than Zara and cheaper than Amazon”. The company had breached 16 billion USD in sales revenues in the first half and penetrated almost all major markets around the world.

 

  中国女装电商平台希音,通过需求一旦产生即刻投入生产的模式,逐渐在全球时尚与服饰网站中独占鳌头,被称为Zara更快,比亚马逊更便宜。今年上半年,该公司销售额已突破160亿美元,并已进入了全球几乎所有主要市场。

 

  Florasis: Oriental aesthetics refreshes fashion

 

  花西子:东方审美焕新时尚

 

  Beauty brand Florasis strives to integrate traditional Chinese culture elements into product development, visual style, marketing, having coupled tradition with fashion and delivered oriental aesthetics to the world. It has been taking advantage of oversea mainstream social media platforms to interact with consumers and expand its brand influence.

 

  美妆品牌花西子充分将中国传统文化元素融入品牌的产品开发、视觉风格、市场营销等方面,赋传统于时尚,向世界传递出东方美学。近年来,花西子巧用海外主流社交平台,与国外消费者实现良性互动,其品牌影响力正在进一步扩大。

 

 

 

Editor Liu Shan

 

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