For decades, Chinese consumers have prized foreign brands, thinking that products made by American or European companies indicated higher quality than domestic. Increasingly, that's no longer the case. The Chinese smartphone market is dominated by domestic companies - Huawei, Oppo, Vivo, and Xiaomi. Apple is the only foreign brand in the top five, but it has lost significant ground to the domestic brands in recent years. It is believed that the rise of domestic smartphone companies is attributable both to a closing gap in perceived quality and because smartphones serve their users better when they rely on local service, local software, local support, and local data. (Chinese consumers don't idealize American products the way they used to, by Business Insider)
Comment
In recent years, thanks to their excellent quality and service, Chinese home-grown brands have won the reputation in the market. This fully indicates that as long as we rely on innovation and put enough efforts, the Chinese brands can compete with the famous brands in the world.
(Editor Li Xingyi)
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