The Chinese phone giant that beat Apple to Africa,CNN

文章来源: CHINA INTELLECTUAL PROPERTY NEWS
发布时间: 2018/11/21 10:58:00

  Transsion, one of China's biggest smartphone makers has never sold a handset in the country. Yet thousands of miles away, it dominates markets across Africa. Unknown in the West, Transsion has left global players like Samsung and Apple trailing in its wake in a continent that's home to more than a billion people.In the 2017-2018 Brand Africa 100 report, published by African Business magazine, Tecno ranked as the 7th most admired brand in Africa. ( The Chinese phone giant that beat Apple to Africa,CNN)


  Comment:


  The company took a different path to success from other top Chinese smartphone makers such as Huawei and Xiaomi, which started out in China before eventually expanding overseas. Transsion's rise reflects it's necessary for Chinese companies to explore a commercialization path that suits their own survival according to the market demand of different regions.


  

  (Editor Shao Jingjing)

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