Supreme Italia, which is owned by International Brand Firm Limited, previously held two registered trademarks for "ITSupremeNow" in China, according to records from the China Trade Mark Office (CTMO) database.However, as of last week, these will be revoked following opposition, with the CTMO stripping Supreme Italia of its legal trademark ownership.The move follows legal action by Supreme New York which has accused Supreme Italia of defrauding Chinese consumers and misleading law enforcement, reporters, and even global companies like Samsung by setting up a copycat retail store.（Counterfeit brand Supreme Italia loses registered trademarks in China，The Drum）
Comment：
In recent years, China attaches increasing importance to protecting IPRs of both domestic and foreign business. The revoking of "ITSupremeNow" trademarks reveals China's determination in this regard.
(Editor Shao Jingjing)
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