Rural live-streaming had existed before but hadn't truly taken off

文章来源: CHINA INTELLECTUAL PROPERTY NEWS
发布时间: 2020/5/13 15:29:00

  Rural live-streaming had existed before but hadn't truly taken off. Farmers were desperate to try new sales channels, and consumers were being forced to shop online. Taobao now has over 50,000 rural live-streamers and aims for at least 200,000 more within the year. Growers who had once sold 90% of their products offline have now flipped to selling 90% online. Live-streaming has not only helped the industry weather the crisisit's forged an entirely new way of business that is likely to continue long after the pandemic is over. (Live-streaming helped China's farmers survive the pandemic, by MIT Technology Review)

 

  Comment:

 

  The live-streaming has helped the farmers sale their farm goods. Especially to deserve to be mentioned, we should improve the quality of agricultural products and create a number of GI brands with local characteristics.

 

Editor Jiang Shuo)

 

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