In Chinese market, century-old brands such as Nestlé are increasingly being threatened by Chinese start-ups."Foreign brands used to have an edge in the China market by representing a superior western lifestyle. But Chinese consumers are now more confident in 'China style'," said an investment manager. Much of the recent success of local brands comes down to hefty investments in marketing, particularly on social media.（Social media influencers help Chinese brands outfox foreign rivals, by Financial Times）
Comment：
With the vigorous development of Internet technology, Chinese home-made brands are devoted to seeking digital transformation, innovating new brand operation models, which helps to enrich their cultural meanings, raise their international influences and establish good brand images on the global scale.
（Editor Li Xingyi）
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