From niche to emerging market status, podcasting is coming of age in China. In 2021, podcast listeners in China will reach 85.6 million, ranking the country second behind only the US in our forecast. Tech companies in China, including some of the most established digital giants, are joining the emerging audio category, carving out a separate "podcast" sections. The music platform Tencent Music and Entertainment, for example, just started pushing "long-form content". (In China, podcasting is emerging from its niche, by eMarketer)
Comment:
As the number of podcasts increases year by year, China's audio industry is booming, attracting many enterprises to enter the Market. In the face of increasingly fierce competition in the market, companies should bolster high-quality copyright contents to win the market.
（Editor Wang Xumeng）
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